Colorful mood board and scrapbook materials on a table, featuring photographs, notes, colored papers, and decorative stickers, used for creative planning or inspiration.

Creative Journeys

Nisa Lee Events

At the end of their senior year, all Scarsdale High School students were tasked with acquiring an internship for the last two months of school. Here, I started my journey with Nisa Lee: founder and CEO of Nisa Lee Events, based in Westchester. Nisa, a chef and planner known for her creativity and attention to detail, brought me on to help with her marketing and branding efforts. 

Over the course of two months, I helped redesign her SquareSpace website, created social content to reflect current events and culinary trends, and designed seasonal letters through MailChimp. I also assisted in planning and capturing full-scale wedding set ups. After my internship ended, Nisa offered me a part-time role as her Marketing and Design Assistant. Over the next two and a half years, I continued working for her whenever I was home from college–taking on everything from her social media campaigns to full brand refreshes, and even met some new clients along the way... 

A testimonial from Denise and Jim praising Nisa Lee and Rob for coordinating their daughter's destination wedding. The text is on a light grey background with a circular white overlay, a dark grey icon of a candle at the top, and stylized quotation m
Testimonial about Nisa Lee, a creative event planner, describing her ideas for a surprise 65th birthday party with a New Orleans theme, including detailed decorations, themed dishes, and drinks, mentioning her location in Colorado.
A wedding planning flyer with two images: an indoor wedding setup decorated with flowers and drapes, and a couple walking on the beach at sunset. The flyer lists services including full service planning, design, vendor coordination, venue management,
Wedding invitation or announcement featuring a couple in wedding attire by the ocean, with event details and images of wedding decor and reception tables.
Recipe card for Kale Roasted Pignolia Pepitas Salad showing fresh kale, a wooden cutting board with kale and a knife, a bowl of pine nuts, and ingredients for salad dressing on a light grey surface, with instructions and notes on the right side.
A wedding thank you note with a black and white photo of a bride and groom, surrounded by large, white quotation marks against a light gray background.
A website homepage with black and white photographs of wedding scenes, with a minimalist design, a circular logo, and navigation links for wedding celebrations, portfolio, destinations, culinary experiences, signature creations, my story, and let's connect.
Logo for Nisa Lee featuring a leaf and water droplet design with the name Nisa Lee below and a color palette of black, blue-gray, white, light gray, and gray.
Screenshots of two wedding videos on a website titled 'Nisa Lee'. The left video thumbnail shows a black and white photo of a couple holding hands at sunset with the quote 'You are my sun, my moon, and all of my stars' attributed to E.E. Cummings. The right video thumbnail shows a silhouette of a couple in wedding attire, holding glasses of champagne against a colorful sunset sky.
Three pages of a menu or thank you notes with images of dumplings, tuna tartare in cones, and dessert jars, accompanied by customer testimonials and appreciation messages.
Three different lavender cocktail recipes: Violet Eyes, Lilac Margarita, Lavender Bliss Martini. Each recipe includes ingredients and garnishes, with images showing colorful drinks topped with lavender sprigs and garnishes.

Newsletters

Click to read.

Newsletter with a header image of glowing paper lanterns floating over illuminated ancient temples at night, featuring stone structures and spires.

20th Anniversary Celebration

Newsletter titled 'Summer's Destinations...' featuring a woman and two young girls in white dresses, a floral arrangement, a bouquet of flowers, desserts labeled 'Dynamic Duos,' a drink with lemon, and images of a wedding, desserts, and beverages, with sections for 'Weddings,' 'Private Events,' 'Dynamic Duos,' and 'Boozy Pops.'

Summer 2023

A wedding photo showing a bride and groom standing in a lush, green outdoor setting with trees and flowering bushes, under a cloudy sky.

Celebrating 2022

RR Events

After working closely with Nisa, she introduced me to her partner, Rob–the founder of RR Events, a company that builds custom wedding decor, mobile bars, lighting fixtures, and more. Nisa regularly used Rob’s pieces in her event setups, and their partnership gave me a behind-the-scenes look at how small businesses collaborate to bring high-end experiences to life. I took Rob on as a client as well, designing his first website, and working on several of his social media campaigns, including Instagram and Facebook. 

A webpage showcasing three mobile bars: a red Piaggio Ape with umbrella, a cream-colored Summer Bar with bicycle accessories, and a vintage ice cream/gelato cart decorated with balloons and artwork.
A collage of wedding and event photos featuring vintage mobile bar trucks, a wedding couple, a decorated tent with string lights, a dining table setup, flowers, and a wooden backdrop with a message.
Rental request form with fields for name, email, phone, event type, date, location, country, and address.
Screenshot of a personal webpage titled 'My Story' by Roberto Ripari, with a navigation menu at the top containing links to Home, Lighting, Bar, Design Collection, My Story, and Reserve. The page features a section describing Roberto's dedication, craftsmanship, creativity, and personalized product offerings, with a contact link at the bottom.
Logo for BBR Events featuring a decorative monogram with the letters B and R, the word 'events' written below, and a color palette with five shades of blue and gray.
A collage showing the transformation of a wood bar setup. The 'before' photo depicts an unfinished warehouse with a person working among wood and construction materials. The top right 'after' photo shows a decorated daytime wooden bar with string lights, flowers, and bottles, ready for an event. The bottom right 'after' photo displays the same wooden bar illuminated at night with hanging Edison bulbs, flowers, and bottles, creating a warm, inviting atmosphere.

Zabb Thai Kitchen

In the summer of 2023, Nisa introduced me to one of her close friends who owned a Thai restaurant in West Nyack, NY. Like Nisa, she was also Thai and deeply committed to her businesses–but it relied heavily on repeat customers and word of mouth. She was ready to grow her brand, but didn’t have the digital presence or marketing knowledge to put herself out there. I took her on as a client, leading a full refresh of the restaurant’s online identity. I redesigned the Zabb Thai Kitchen logo, website, and menu, launched consistent social media content through Meta Business Suite, and even introduced a catering menu to help her brand expand into private events. Within a few months, she began driving more traffic to her socials and saw a noticeable uptick in customer visits.

Thai kitchen menu featuring appetizers, salads, and soups with prices, including vegetable spring rolls, crab Rangoon, chicken satay, shrimp rolls, Thai hot wings, dumplings, Zabb house salad, papaya salad, grilled shrimp salad, Chinese lettuce wraps, and various soups.
Menu featuring Thai cuisine with sections for curry dishes, sautéd dishes, lunch specials, sides and extras, desserts, and drinks. The menu is decorated with images of Thai food and tropical fruits.
Menu featuring Asian rice and noodle dishes, including Zabb Yum Yum, Over Rice, Noodle Soup, Fried Rice, and Stir Fried Noodle, with descriptions of ingredients and prices.
Website homepage for Zabb Thai Kitchen featuring a woman with crossed arms over a river view of a Thai temple, with navigation menu, social media icons, and the text "My Story".
Logo for Zabb Thai Kitchen featuring red, green, light green, brown, and white color swatches, with a red and white text and a visual of lime, chili, and herbs.
Text that reads, 'Serving authentic Thai cuisine since 2021. Zabb Thai Kitchen was founded in 2021 by the owner, Treechada, Dia Sribuddha. Growing up in Khonkaen in Northeast Thailand, she was immersed into the restaurant industry at a young age, seeing her grandmother and her mother both owning their own restaurants. She has been a professional in the restaurant business for over ten years. She is ambitious, driven, creative, and outgoing. Her attention to detail and craftsmanship allow her to be creative in the kitchen while still maintaining authentic Thai flavors in her cooking. Her culinary creations are nothing short of decadent and flavorful.'
Three Thai dishes on wooden tables: yellow curry with vegetables and basil, pad thai with bean sprouts, lime, and peanuts, and papaya salad with vegetables, lime, and peanuts, accompanied by rice in a bowl and a flower in a vase in the background.
Collection of six customer reviews praising a Thai restaurant for food quality, service, and atmosphere.